The Art
of Business

jimwalkerseattle is a strategic brand, advertising, and entertainment consultancy focused on helping businesses develop the ideas, insights and stories that come from understanding their most valuable customers and the Simple Human Truths that drive growth.


Kevin Durant / Sparking ICE Partnership
October 31 marked the official launch of the Kevin Durant and Sparkling ICE partnership. The campaign, built around the theme #BOLDANDBEST, and was created by jimwalkerseattle. ”The Sparkling ICE, Kevin Durant launch is unique in that it is two like-minded brands coming together,” said Jim Walker, founder of jimwalkerseattle, “I truly believe that Sparkling Ice can become the Coca-Cola of the 21st century. This is two great brands coming together.”
JW Player goes here
Where Baja Lives
The goal was to bring a contemporary look, feel, and an attitude to the brand while honoring the original values that has made the brand successful.
Be Bold
The hard part of any national launch is the tension between growth and simplicity.  As the stakes get higher, the message needs to get simpler.
Mentoring Works
jimwalkerseattle was hired to develop and design the new brand identity for Washington State Mentors. The new name, Mentoring Works, was designed to create a brand...

Building the Washington Mutual brand
"Paul" was an example of a brand with a laser focus on exceptional customer service. The campaign came out of a brilliant insight.