Find More Minutes
Apr
3
Winner of a 2010 Effie, the “Find More Minutes” campaign for Group Health Cooperative focused around the simple human truth, people want more control of their health, not less. We wanted Group Health to stand for a “culture of do, in a category of don’t.” The campaign delivered not only in message but in interactive media placement that allowed consumers to participate (see case story below). The campaign not only reversed a negative trend in membership, it created a momentum shift for the brand that made the “Well Beyond Medicine” campaign possible.
