The Blog
jimwalkerseattle is thrilled to be leading the new North American positioning work and brand update for Subway’s Taco Del Mar. Phase I of mobile and web just launched, and the new look and feel hit stores this week. It’s been a great example of how a talented team and inspiring partners working from some Simple Human Truths can lead to a simple, visual, and powerful expression of a brand across platforms.
The goal was to bring a contemporary look, feel, and an attitude to the brand while honoring the original values that has made the brand successful. The work that went into “Where Baja Lives” provides clear direction for everything from advertising, to the in-store experience, employees and the menu.
Thanks to everyone who’s been involved so far, especially:
John Kerr: Customer Insights/Research
Lori Peck: Art Direction
Michelle Gadeken: Design
Alan Yamamoto: Writer
Avanti Commerce: Mobile and Web
Creative Services: Subway Worldwide
Annabelle Breakey Photography
Courtney Clarke, Kontent Partners: Producer
Luke Walker: Producer
