jimwalkerseattle is thrilled to be leading the new North American positioning work and brand update for Subway’s Taco Del Mar. Phase I of mobile and web just launched, and the new look and feel hit stores this week. It’s been a great example of how a talented team and inspiring partners working from some Simple Human Truths can lead to a simple, visual, and powerful expression of a brand across platforms.
The goal was to bring a contemporary look, feel, and an attitude to the brand while honoring the original values that has made the brand successful. The work that went into “Where Baja Lives” provides clear direction for everything from advertising, to the in-store experience, employees and the menu.
Thanks to everyone who’s been involved so far, especially:
John Kerr: Customer Insights/Research
Lori Peck: Art Direction
Michelle Gadeken: Design
Alan Yamamoto: Writer
Avanti Commerce: Mobile and Web
Creative Services: Subway Worldwide
Annabelle Breakey Photography
Courtney Clarke, Kontent Partners: Producer
Luke Walker: Producer
Before founding jimwalkerseattle, Jim Walker was President and Chief Creative Officer for some of the world’s premiere creative agencies. He has spent his career inventing and reinventing how businesses big and small are structured and helping his clients launch, and re-launch their brands.
Walker has been recognized creatively both nationally and internationally, from Cannes and the London International Awards, to the Favourite Website Awards and the American Marketing Association’s Effie Awards for effectiveness. He has launched national brands like Taco Bell, Coca Cola, PowerAde, Washington Mutual, and Talking Rain’s Sparkling Ice. He has also led campaigns for American Airlines, Microsoft, REI, Nintendo, Ray Ban, Princess Cruises, Group Health Cooperative and AT&T.
Walker has served as a trustee for the Seattle Art Museum, Seattle Repertory Theatre, and ArtsFund, and is currently on the advisory board for the School of Art + Communication for Pacific Lutheran University, an advisor to The Raikes Foundation and collaborator with Deanna Oppenheimer’s CameoWorks. He has a BFA in painting and drawing and attended the UCLA extension program in film.