I’ve had the good fortune to help launch some very famous brands: Taco Bell, Powerade, Washington Mutual, & more recently, Talking Rain’s Sparkling Ice. In our initial discussions a few years ago with Kevin Klock, the CEO of Talking Rain, and the team behind Sparkling Ice, we talked about creating a new category, one between sodas (bad) and water (boring). It’s exciting to see that original thinking play out in the real world. I believe Sparkling Ice will be the Coca-Cola of the 21st Century.
Click here to read about the Sparkling Ice launch into the UK and Ireland. Congrats to the incredible and inspiring team at Talking Rain. It’s nice when good things happen to good people. Click here for more on this blog about the original launch of Sparkling Ice and the New York All-Star week Kevin Durant Brand Ambassador launch.
Enjoy.
Before founding jimwalkerseattle, Jim Walker was President and Chief Creative Officer for some of the world’s premiere creative agencies. He has spent his career inventing and reinventing how businesses big and small are structured and helping his clients launch, and re-launch their brands.
Walker has been recognized creatively both nationally and internationally, from Cannes and the London International Awards, to the Favourite Website Awards and the American Marketing Association’s Effie Awards for effectiveness. He has launched national brands like Taco Bell, Coca Cola, PowerAde, Washington Mutual, and Talking Rain’s Sparkling Ice. He has also led campaigns for American Airlines, Microsoft, REI, Nintendo, Ray Ban, Princess Cruises, Group Health Cooperative and AT&T.
Walker has served as a trustee for the Seattle Art Museum, Seattle Repertory Theatre, and ArtsFund, and is currently on the advisory board for the School of Art + Communication for Pacific Lutheran University, an advisor to The Raikes Foundation and collaborator with Deanna Oppenheimer’s CameoWorks. He has a BFA in painting and drawing and attended the UCLA extension program in film.