The Blog
You have your insight, you have a strategy, and you have a story to tell. All well and good, but often, well thought out plans fail when it comes to the last 5%. Execution. And the last 5% is all about bringing the right talent to the project and creating an environment that let’s them succeed. At jimwalkerseattle, we’ve been fortunate recently to have worked with some incredibly talented artists and bold clients who have helped us bring their stories to life. I just wanted to share a few examples, and sing the praises of the people that work so hard to create the exceptional.
THE ART OF ANIMATION
The sketch above is from a previs meeting with Brand New School who produced the animated film for Sparkling Ice. In the room were animators, producers, art directors, writers, the CMO and CEO, all collaborating to create an incredibly important project for the launch of Talking Rain’s Sparkling Ice brand onto the national stage. Animation is a fascinating process that is much different than film. In film it’s all about having the material for the edit to make a great story. In animation, it’s more like architecture. If the foundation isn’t right, the project won’t turn out right. It’s a step by step process, that in this case led to a mesmerizing, and effective piece of communication for both television and the web. Below is an image from a Brand New School previs.
THE ART OF FOOD
After months of working to develop a clear and differentiating positioning for Taco Del Mar, we needed the food photography to be more than a functional representation of the menu, it needed to tell the story of the brand’s positioning, “Where Baja Lives”. We were fortunate enough to find Annabelle Breakey (on set below) who not only delivered stunning food photography but also delivered the brand story in every image. You can see the overall effect on the new Taco Del Mar site that we created with Avanti from Vancouver BC.
THE ART OF BRAND IDENTITY
I was also asked to consult as an advisor to Tricia and Jeff Raikes in their search for a design firm for the development of an updated brand identity for the Raikes Foundation. One of the agencies I recommended, Girvin, ended up with the project and did a fantastic job. Girvin has a long history of creating well thought out, simple, yet elegant design. Below is one of my favorite elements of the new Raikes Foundation brand identity. Beautiful in it’s simplicity, human and accessible, it provides an easily recognizable mark for use in elements of the the brand like twitter.
