The Blog
October 31 marked the official launch of the Kevin Durant and Sparkling ICE partnership. The campaign, built around the theme #BOLDANDBEST, and was created by jimwalkerseattle. “The Sparkling ICE, Kevin Durant launch is unique in that it is two like-minded brands coming together,” said Jim Walker, founder of jimwalkerseattle, “I truly believe that Sparkling Ice can become the Coca-Cola of the 21st century. This is two great brands coming together.”
The campaign includes video, both :15 and an extended version, outdoor, social and digital media and creative, and a new page on the Sparkling ICE website that features the partnership. Digital media targets NBA fans and millennials on NBA specific content and features espn.com and bleacherreport.com. The campaign and video can be seen at sparklingice/boldandbest, the Sparkling Ice Facebook page, @sparklingice and #BOLDANDBEST.
Jim Cramer at CNBC’s MAD MONEY interview with Kevin Klock, CEO of Sparkling Ice
Client: Sparkling ICE, Agency: jimwalkerseattle, Director: Jim Walker, Production Co: Kontent Partners,Producer: Courtney Clarke, Camerman/Editor: Andrew Franks, Photographer: Harold Julian, Media Director: Sheryl Hudson, Media: Centro, Landing Page: Fresh Consulting, Project Manager: Carina Close, Art Director: Joy Rubin, Designers: Derek Sparks and Bobby Walker, Print Producer: Peg Johnson, Electronic Producer: Jeff Wolff, Account Coordinator: Victoria Horton
