The Blog
Recently I was in Montana with some members of our special forces directing some interviews. They were there for additional training. But the training was not what I expected. They were there for ‘awareness’ training. Or as one called it, “Jedi Training.” They were there working on taking the one thing we all have, “instinct”, to the next level. Learning to trust, control and maintain what a lot of us call a sixth sense. A critical skill for anyone who is working on a mission in unknown territory and making critical choices. They we’re literally working on their ability to ‘see into the next room.” One of them gave this example, “I was at a fork in the trail, and something inside me says don’t go left, go right. The intel said they were both fine. The choice looked equal. But the “feeling” said go right. Later we learned the trail to left was heavily mined.”
Obviously, the stakes facing businesses and marketers are not quite as dramatic. But, the rapid changes that technology is creating in how businesses operate and market themselves, is forcing a lot of leaders to make important choices about their organizations. Trust your instincts. Pick a direction. Go with the force.
