Changing brand perceptions can be hard. Especially when it’s a worldwide product. For the launch of American Airline’s new international business and first class, we created a campaign that included digital media, a microsite, print and television. The campaign launch generated 60 million impressions and over 250,000 unique visitors to americanairlines/flagship.com.
Before founding jimwalkerseattle, Jim Walker was President and Chief Creative Officer for some of the world’s premiere creative agencies. He has spent his career inventing and reinventing how businesses big and small are structured and helping his clients launch, and re-launch their brands.
Walker has been recognized creatively both nationally and internationally, from Cannes and the London International Awards, to the Favourite Website Awards and the American Marketing Association’s Effie Awards for effectiveness. He has launched national brands like Taco Bell, Coca Cola, PowerAde, Washington Mutual, and Talking Rain’s Sparkling Ice. He has also led campaigns for American Airlines, Microsoft, REI, Nintendo, Ray Ban, Princess Cruises, Group Health Cooperative and AT&T.
Walker has served as a trustee for the Seattle Art Museum, Seattle Repertory Theatre, and ArtsFund, and is currently on the advisory board for the School of Art + Communication for Pacific Lutheran University, an advisor to The Raikes Foundation and collaborator with Deanna Oppenheimer’s CameoWorks. He has a BFA in painting and drawing and attended the UCLA extension program in film.
