In college one of my drawing instructors took us through a simple exercise, and it was about vision. (Most people who don’t sketch think you draw with your hand…you don’t…you draw with your eyes.)
Here’s the exercise. Lay a piece of paper horizontally on your desk. Put a dot on the far left and another dot on the far right. Put your pencil on the first dot, stare at the tip of the pencil and carefully draw a straight line to the second dot. Ok, go back and do it again. But this time put your pencil on the first dot and stare at the second dot while you’re drawing the line. The second line will be straighter. (That’s mine above).
Drawing is like business; you need to stay focused on where you’re going. Most organizations right now are discussing or considering how to evolve. And while a lot of leadership groups are sitting around the table talking about what to do, it often goes nowhere. There’s the distractions of the day-to-day, pressing client needs, budget considerations…you know, the usual fires.
But if your organization seems to lack a sense of mission, you need to find the time to articulate and visualize your company’s “second dot”. To put a fixed point out into the future that defines what you want your business to become. Take the time to do this early, and you’ll get there faster. If you keep being distracted by the day-to-day of where you are now, you’re probably going to wander all over the place.
Before founding jimwalkerseattle, Jim Walker was President and Chief Creative Officer for some of the world’s premiere creative agencies. He has spent his career inventing and reinventing how businesses big and small are structured and helping his clients launch, and re-launch their brands.
Walker has been recognized creatively both nationally and internationally, from Cannes and the London International Awards, to the Favourite Website Awards and the American Marketing Association’s Effie Awards for effectiveness. He has launched national brands like Taco Bell, Coca Cola, PowerAde, Washington Mutual, and Talking Rain’s Sparkling Ice. He has also led campaigns for American Airlines, Microsoft, REI, Nintendo, Ray Ban, Princess Cruises, Group Health Cooperative and AT&T.
Walker has served as a trustee for the Seattle Art Museum, Seattle Repertory Theatre, and ArtsFund, and is currently on the advisory board for the School of Art + Communication for Pacific Lutheran University, an advisor to The Raikes Foundation and collaborator with Deanna Oppenheimer’s CameoWorks. He has a BFA in painting and drawing and attended the UCLA extension program in film.
