The Blog
If you’ve worked with me before, you’ve heard me talk about this. In a world that gets more complicated, with more moving parts and more choices and information, there is one thing that hasn’t changed. And that’s the size of the human head. We can only retain so much information, and for most most of us, it’s seems like it’s already full. (It’s why we can’t remember where we left our car keys).
So if that’s true, if you’re a marketer, what do you do? Your customers certainly don’t need a lot more information. They already have more than they can handle. You just have to ask one simple question. What is the Simple Human Truth about your business? Because if you want to get them to engage with you, you need to quit worrying about what you want them to know, and figure out why they should care. Because unlike our limited capacity for facts and details, we humans seem to have an unlimited capacity for emotions. You need to burn a whole in their head. Brands aren’t built on facts, they’re built on emotion.
You need to start with your Simple Human Truth.
